Why is this better than crowd funding or a wish list with one merchandise company?
Fans feel more involved with the project when they can say "I purchased that item!". Fans feel more confident contributing because they know exactly where their money is going. Unlike a crowd funder, a fan might come back multiple times to purchase different items as the project processes and they see what’s happening online. There is no hesitation from fans about creating an account and no lost income because fans become confused with the process - it is just like buying an item online!
Creators can visit their local shops and not wait for online shipping. It can give a more authentic experience with the ability to visit a shop and share a story with their community. There is also the option of supporting a local business.
Creators can have a venue or experience on their page, as this isn't restricted to just products.